Esther, Bernard and Sanketh are PhD. students at the Electrical and Computer Engineering Dept. at the University of Illinois, Urbana-Champaign. In the Summer of 2008 they started a fashion website powered by visual search technology: fashionlatte.com . From time to time they blog about their thoughts on the website, their lives as entrepreneurs+PhD. candidates and the whole gosh darn StartUp experience.
Hold on tight! It will be a bumpy ride.